TELEVISION CHANNEL DEVELOPMENT
OUTLINE OF PROCESS
Objective:
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Creation of an easy-to-understand channel
personality/brand that appeals to a defined target audience and
provides value to cable and DBS operators.
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Objective:
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Validate and quantify the channel's appeal to target
audience and cable/DBS operators.
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Objective:
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Creation of a long-term model and pro-forma schedules
that:
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- support channel identity,
- appeal strongly to the target audience,
- provide a variety of new programming on a regular basis,
- maintain non-intrusive repeat/rotational patterns,
- determine acquisition/original production strategies, and
- generate a reliable and cost-efficient programming budget.
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Objective:
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Conservative financial assumptions and projections
that validate the viability of an on-going profitable business.
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Objective:
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Identify key management/talent who may be interested
in becoming associated with the channel.
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Objective:
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Creation of appropriate presentations (written and
video) to attract investors, strategic partners, key
management/talent, and cable/DBS distribution.
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