CONVERGENT MEDIA ... Some Observations by Timothy Ryerson

1.              Media content is dynamic.

It expands, contracts, morphs and shape-shifts.

Books are Movies,
Movies are Games,
Music is Video,
Videos are Websites,
     etc., etc.

2.              The media experience is holographic.

The internet and new video/television technologies have spawned a media experience that is unique for each consumer and no longer conforms to a linear viewing experience traditionally imposed by a third party (the program executive).

The popularization of uncut scenes, commentaries and other DVD features and readily-available information on the internet has driven the desire for in-depth and multi-dimensional media experiences.

3.              There is no longer such thing as a “movie”
                 ... or a “television show”
                                ... or a “book.”

The concept of a stand-alone movie, television show, or other media “product” is a fallacy.

Today, a “movie” or “television show” is actually a suite of related creative content with a “point-of-entry” through any of several media (the feature film, the game, the comic book, the music video, the website, etc.).

4.              The Walled Garden has fallen.

The consumer has experienced freedom of choice and will resist any company that puts up artificial barriers to the vast world of media content.

Convergent Media ... Business and Creativity ... Yin and Yang

    Business opportunities produce creative opportunities ...
    creative opportunities produce business opportunities.

Success in achieving effective media convergence requires the ability to integrate business discipline with creative thought ... not an easy task.

Whether it be acquisitions to supplement your library, distribution of your content onto new platforms or strategic planning, Timothy Ryerson has the experience, knowledge and ability to maximize the business and creative potential of your media assets.